With 2 billion active monthly users sending an average of 100 billion messages a day, the potential audience for businesses on WhatsApp is game-changing.

WhatsApp is the second most popular messaging app used by people from all walks of life. It’s actually the #1 messaging app for staying in touch with friends and family.

This is the biggest advantage of WhatsApp for businesses. Companies can integrate themselves into the daily lives of their target groups so that quick chats can grow into long-term customer relationships.

Although your business website provides the necessary product or service information for your customers, having a chat widget that lets them directly chat on WhatsApp is a real advantage. As a customer, it lets you communicate on a channel you're already using. This creates a sense of familiarity between you and your customers that helps generate more leads.

WhatsApp for business is free – for now at least. A platform with a huge customer base that's also free? There's no reason why you shouldn't take advantage of WhatsApp for Business.

It's easy to get started! Just register for a free account and start utilising our Social inbox and Chatbot tools to enhance customer communication while increasing leads for your business.