Contrary to popular belief, cookies aren't all bad. Almost every single website uses cookies and today, cookies have proven essential for certain website functionalities.

There are different types of cookies. There are essential cookies, marketing cookies, analytics cookies, and more. Strictly neccesary cookies are those that are necessary for the functionality of a website; these differ from website to website. Strictly necessary cookies don't collect personal identifiable information about you nor do they track your browsing habits.

Then there are optional cookies – like marketing cookies and analytic or statistic cookies. Marketing cookies are used to run retargeting marketing campaigns while analytics cookies (like Google Analytics) are used to gather data for web analytic purposes. According to GDPR, web visitors must be given the option to select which of these optional cookies they want running on the website for the duration of their session.

With Serviceform's Cookie banner, you give the freedom to your web visitors to select which cookies they want to disable and which cookies they don't mind keeping active. Instead of just saying 'accept all' or 'reject all', Serviceform's cookie banner gives your web visitor 100% control over privacy preferences.

Creating and installing a Serviceform Cookie banner onto your website is easy and only takes a few minutes. Just sign up for a free Serviceform account and create a cookie banner using our easy, no-code builder. When done, then copy the pixel code from your Serviceform account and paste it into the head tag of your website. You've now installed a free cookie banner onto your website without having to write a single line of code!