You can use cookies for different purposes on your website. You can use cookies for marketing purposes, to gather data for analytics purposes, and more. There are certain cookies that are even strictly necessary for the functionality of certain websites.

For example, to maintain cart information on ecommerce websites, companies need to use a session cookie to track everything a user adds to a cart during a session. For an ecommerce website, this cookie is strictly necesssary and cannot be turned off.

On the other hand, there are optional cookies such as marketing and preference cookies that websites also use. Preference cookies are used to provide a personalised experience for individual users by collecting data about their previous behaviour, while marketing cookies are used for marketing activities such as retargeting campaigns.

If you're using optional cookies on your website, it's smart to let users have the power to choose which cookies they want running on the website for the duration of their session. With Serviceform's Cookie banner, you give the freedom to your web visitors to select which cookies they want to disable and which cookies they don't mind keeping active. Instead of just saying 'accept all' or 'reject all', Serviceform's cookie banner gives your web visitor 100% control over privacy preferences.

Creating and installing a Serviceform Cookie banner onto your website is easy and only takes a few minutes. Just sign up for a free Serviceform account and create a cookie banner using our easy, no-code builder. When done, then copy the pixel code from your Serviceform account and paste it into the head tag of your website. You've now installed a free cookie banner onto your website without having to write a single line of code!