Tracking cookies are a type of cookie that's used to gather data about a user's behaviour across websites and use that data for retargeting marketing campaigns. Some of the most common tracking cookies come from tech giants such as Facebook and Google as they gather data about user behaviour. Most of the ads you see on Facebook or Instagram while scrolling actually come from data collected through these tracking cookies.

But if you have a website and have these third-party tracking cookies running on your website, it's legally required you let web visitors have a choice on which cookies they want running on your website for the duration of their session. Some users may not want to get flooded with ads on their social accounts just because they've visited a certain website!

With Serviceform's Cookie banner, you give the freedom to your web visitors to select which cookies they want to disable and which cookies they don't mind keeping active. Instead of just saying 'accept all' or 'reject all', Serviceform's cookie banner gives your web visitor 100% control over privacy preferences.

Creating and installing a Serviceform Cookie banner onto your website is easy and only takes a few minutes. Just sign up for a free Serviceform account and create a cookie banner using our easy, no-code builder. When done, then copy the pixel code from your Serviceform account and paste it into the head tag of your website. You've now installed a free cookie banner onto your website without having to write a single line of code!