10 free chatbot templates for marketing and website conversion

Let’s start by saying you don’t need hundreds of different chatbots to grow your business.

All you need is one.

Chatbot templates are pre-built with answers to frequently asked questions. You can quickly and easily customise these chatbots depending on the task at hand and your business needs.

Templates let you use preset designs (also called flow maps) that are filled in with relevant responses. This is the power of templates and the secret, really, to getting a high-converting chatbot on your site live within minutes! 

The trick with free chatbot templates is choosing the right one for your business. But the search can be overwhelming!

So we’ve handpicked for you the top 10 industry uses of our chatbot templates. By using these templates, you’re sure to see website conversion rate growth (thanks to improved customer service) and a stronger online presence within your industry! 

Free chatbot template #1: Real estate 

Still knocking on doors to generate real estate leads? 

It might be time to consider using a real estate chatbot template to generate leads from your website. 

A real estate chatbot is a fully automated piece of software that communicates with prospects to capture and qualify leads for your digital marketing campaigns.

It can function as your virtual agent and connect you with multiple buyers, renters, and sellers at the same time. The chatbot presents personalised offers to users interested in renting or buying a property and then collects their contact details. 

You can utilise this to improve your rental listing process by qualifying prospects interested in both taking the next step or future cooperation. When needed, the chatbot automatically routes leads to your agents or schedules calls with them.

With this free chatbot template, you can provide information about your listings, which will make it easier for potential home buyers and sellers to learn more about what you can offer them. 

Learn more about the top 10 real estate chatbot examples. 

Free chatbot template #2: IT services 

A customer support chatbot is a fully automated piece of software that similarly communicates with prospects to capture and qualify leads for your digital marketing campaigns.

Provide support around the clock and instantly help customers find a solution to their challenges. With chatbot templates, you can build a complete chatbot solution to send quick replies and keep customers engaged through conversation.

Using the customer support chatbot template, you also empower your sales reps to easily tackle any frequently asked questions. Simply integrate the chatbot with your web pages to help it display relevant article links, how-to docs, or tutorial videos during any conversation.

And if users still need assistance, they have the option of connecting with a human agent through Live chat. 

While the customer service chatbot takes care of repeating questions, your sales reps can focus on more complex, unique customer questions, helping them avoid burnout and even be more productive.

Free chatbot template #3: Cake ordering 

No party is complete without cake cutting! So it’s no surprise to see the cake delivery service growing at the rate it is. 

Creating an ordering bot for your bakery business can make your business both more efficient and profitable. In fact, a cake-ordering chatbot can help your business in many ways.

Chatbot templates help you easily create a chatbot to take orders faster than a human can, meaning more orders are processed in a shorter amount of time. This is beneficial for businesses that receive a high volume of orders, or for those that want to take advantage of last-minute orders.

The chatbot also provides a more consistent ordering experience for customers because they’re not subject to the human error that can occur when taking orders over the phone or in person. This can lead to fewer customer service issues and happier customers overall.

With your ordering bot, users can easily compare the prices of cakes offered by different bakeries. By providing users with a list of bakeries and their corresponding cake prices, your bot helps users make an informed decision about which bakery to order from.

Free chatbot template #4: Wedding planner 

Are you a florist, designer, or perhaps even an end-to-end wedding planner? 

If you are, then free chatbot templates on your website could drastically increase leads as well as interest in your business – even when dealing with last-minute customer or venue hiccoughs!

A wedding planner chatbot helps your planner business get more leads while increasing awareness of your range of services. 

With chatbots, people are able to make a reservation themselves or book a table. They can also get more information from the bot itself like menus, operating hours, venue, directions, pricing, regulations, and more. Today’s free chatbot templates help you quickly create a chatbot to generate and qualify customers, collect customer information, and so much more.

Free chatbot template #5: Travel planner 

No matter what kind of trip your website visitors are looking for, you can set up your travel planner chatbot using chatbot templates to accommodate everyone.

Templates help you fully customise a conversation flow to naturally collect visitor info and create quality leads you can follow up with instantly. Your chatbot can even do things like schedule a meeting with you so you can help the visitor book the trip they’d just planned in the bot!

Marketing chatbots in the travel industry are one of the many breakthroughs changing the course of the travel industry. You can deploy a travel chatbot to increase your bookings, answer common questions, promote special offers, and essentially help users find their ideal holiday.

You can also use APIs and webhooks to provide no-code chatbot integrations or get assistance with native integrations on any third-party services and tools.

Free chatbot template #6: Restaurants 

Everyone wants to get a table at their favourite restaurant! Not everyone can however without first knowing how to handle the reservation process. Restaurant owners have different ways of dealing with reservations, after all.

A restaurant chatbot template is designed to engage with both existing and new restaurant guests. These guests can now make a reservation or book a table. 

They can also get more information from the bot itself like menus, opening hours, location, availability, and food preferences. 

Free chatbot templates help you to improve your customers' webpage experience and manage the entire booking process themselves without hassle. You can set up your reservation system with a free template and let guests book the best available dates/times, then confirm their details from your database, and lastly show them how to get to the restaurant.

The restaurant industry is competitive. Any advantage you can gain from chatbot marketing over your competitors will help you in the end get more table traffic and reservations.

Free chatbot template #7: Gyms 

The fitness industry is booming as staying fit has become a lifestyle for many. With so many competitors around, free chatbot templates can make you stand out from the crowd. 

Chatbots can be customised to provide answers to typical gym membership questions and concerns. This means you can give helpful responses to interested customers without the need to sit at your computer all day and night. 

Whether you're conducting a crash course or teaching a cardio class, a gym membership chatbot template can be helpful to sign up new gym-goers for your weekly sessions.

Additionally, you can highlight any offers and promotions through a website Leadbar. Along with free chatbot templates, leadbars in general help increase your memberships without spending big on an advertising budget.

Free chatbot template #8: Spa and salon booking 

Our free chatbot template for beauty salons and spas support customers by connecting them with experts, booking beauty services online, receiving beauty tips, and discovering reviews from other customers.

The free spa and salon booking chatbot works 24/7. Including when your receptionist can’t pick up the phone to answer questions!

Spa and salon booking through our Chatbots is a great way to see first-hand how Serviceform can help your customers find out everything they need to know about your hair salon in an easy and conversational format online. You can also install a meeting scheduler tool like Ourly that allows customers to book appointments directly inside our Chatbots. This saves you (and your customers!) a lot of time while increasing your loyal customer base. 

Additionally, you can install a Dynamic form on your website that helps customers find the best haircut based on the shape of their face or the best skincare routine based on skin type! 

Free chatbot template #9: Legal services 

By introducing a legal services chatbot, lawyers can be freed of carrying out primary administrative intake and any standard surveys.

Legal service chatbot templates answer questions on the most widespread legal issues, from both plaintiff and defendant perspectives. 

The chatbot’s ability to instant reply strengthens client loyalty and increases the lawyer’s chances to get a consultation scheduled. A legal service chatbot is a simple and convenient tool to collect required info about potential clients, maximising the productivity of any meetings to follow and providing more competent consultations. 

Additionally, it can be used as a promotional channel for sharing special offers and discounts on legal services.

Free chatbot template #10: Higher education 

Educational institutes are continuously looking for potential students to join their courses. Students often have questions about the courses you offer. With our free university chatbot template, you can answer student queries, provide just the right information, and increase enrolment for your courses.

The chatbot responds to queries on admissions, curriculum, fees, and much more. The chatbot also fetches any student information, effectively working as a lead generation assistant.

Provide support to your students around the clock with instant answers on-campus services, enrolment, scholarships, student surveys, learning services, advice and updates on course exams, IT services, app troubleshooting, and more.

Final thoughts 

A chatbot is a must for your website. It engages website visitors while helping you capture quality leads. 

This is why you should consider using chatbot templates because they make bot building both easier and faster. You can sign up for a 14-day free trial period and test our Chatbot builder. You can also use our free templates as learning opportunities before trying to build a chatbot from scratch. This way, you’ll know how an effective chatbot works and what to aim for.

Not all chatbot features will be relevant to your business. So it’s up to you to see what combinations of templates and features work specifically for you! In making those decisions, it helps to educate yourself with our official chatbot guide and continue learning about chatbots.